Established in 2007 by the U.S. Travel Association, the U.S. – China Tourism Leadership Summit provides a platform for discussion between U.S. and Chinese tourism industry leaders and government officials from the two countries. In 2014, U.S. Travel Association transitioned responsibility for the summit to Brand USA as the nation’s official cooperative destination marketing organization. The summit is now co-hosted by Brand USA and the Ministry of Culture and Tourism of the People’s Republic of China. The location of the event alternates between the United States and China each year.